Talk to us! How are Push Notifications Different from SMS and Email as Engagement Channels? The publisher decides if the notification should be sent now or scheduled for later.The publisher then uses the platform to define a target audience of users who will receive the push notification.The app publisher uses a campaign management platform to craft a message and uses the API to create an automated message to be sent via the API.The app publisher receives and stores these IDs along with other registration details.The OSPNS passes these unique identifiers to the client app that sends them to the app publisher.When user opens the app, unique identifiers for both the device and the app are tagged to the OSPNS.User downloads the client app from an app store.The app publisher publishes the app on the Google Play Store or/and the AppStore.The SDK is a code library native to the OSPNS. The app publisher implants a software development kit (SDK) in the client app.The app uses the API to talk to the service. App publisher receives an application programming interface (API) from the OS service.The app publisher integrates with the OSPNS.That being said, let’s see how these moving parts come together. For starters, let’s learn about The five moving parts: With a fair understanding of push notifications, it’s time to see them in action. Having said that, a really great push notification can really pull you in. This is the fundamental difference between Push vs. Unlike in the previous example, here, the website sent the user a piece of information without a request from them, OR it ‘pushed’ information to the user. The same site releases a new video and sends the user a pop-up that reads – “Your much-awaited TV show just dropped its second season. Let’s flip this example and look at it from another angle. In other words, one could say they ‘pulled’ information from the website. Upon making this information request, the website shows the requested video. When a user visits a website and watches a video, w hat they (the client) are technically doing is requesting the website (the server) f or information (the video). Clients are receivers, while Servers are givers. Journey Designer Use an intuitive drag & drop interface to map user workflows to lifecycle campaignsĪt the dawn of digital creation, there were two entities – clients and servers.Personalization Personalize your communication to drive brand loyalty and increase customer delight.Engagement Converse with users through Push, Email, WhatsApp, Facebook, Web, SMS and more!.Segmentation Group users based on their persona and behavior to maximize your marketing ROI.Analytics Get actionable insights about your users, campaigns & channels of engagement.
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